In a pioneering venture orchestrated with UK’s stellar sensation, Sent into Space, and proudly supported by the legendary Coors Light, La Belle et La Bœuf has proven that the sky is not the limit when marketing is concerned.
Marking a historic milestone, they’re now the first restaurant from Canada to launch a burger into space, soaring high, close to 120,000 feet and landed back safely back on the ground. As the burger floated in the cosmos, so did the essence of exploration and daring marketing tactics. La Belle et La Bœuf’s choice to send their celestial emissary, the Captain Flam burger, is nothing short of genius.
